August 13, 2019
Bureau of Industrial and Labor Affairs
The Tokyo Metropolitan Government (TMG), the four prefectures of the Hokuriku region (Niigata, Toyama, Ishikawa, Fukui), and air and railway operators have jointly established the “Tokyo and Hokuriku Region Council to Attract More Foreign Travelers”, so that foreign independent travelers visiting Tokyo can easily visit the Hokuriku region. Promotional activities highlighting the features of both Tokyo and the Hokuriku region are underway.
To facilitate the campaign, fam trips are being held again this year for overseas media and others on sightseeing routes linking Tokyo and sites in the Hokuriku region.
※ Details on sightseeing routes and more can be found here (PDF:36KB)
Foreign media, popular travel bloggers, and others have been invited to experience sightseeing routes recommended in each of the Hokuriku prefectures for foreign independent travelers visiting Tokyo. The sightseeing routes and spots as seen from a foreign perspective and accounts of their experiences will be made available onand outlets of the invited media.
So foreign independent travelers visiting Tokyo will also visit the Hokuriku region, we are implementing a project to encourage more travelers to visit both Tokyo and the Hokuriku region by setting up sightseeing routes that start from Tokyo, and by widely disseminating overseas a fresh appeal to Japanese travel. (Council established April 1, 2018)
The four prefectures of the Hokuriku region (Niigata Prefecture, Toyama Prefecture, Ishikawa Prefecture, Fukui Prefecture), Tokyo Metropolitan Government, All Nippon Airways Co., Ltd., Japan Airlines Co., Ltd., and West Japan Railway Company
Tokyo Metropolitan Government and the Tokyo Convention & Visitors Bureau
The TMG, together with regions around Japan, is implementing the ALL JAPAN & TOKYO Project, an industry promotion program that utilizes the strengths of Tokyo and those regions with the goal of yielding high benefits for both parties. This fam trip is being implemented as a part of this initiative.
This project is part of the “Action Plan for 2020.”
Smart City: “An international city and tourist destination open to the world”
(Regarding the fam trip outlined above)
(Regarding the ALL JAPAN & TOKYO Project)