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June 26, 2019
Bureau of Industrial and Labor Affairs

Tokyo and the Hokuriku region partner in a tourism campaign targeting foreign travelers

In preparation for 2020, the Tokyo Metropolitan Government (TMG), the four prefectures of the Hokuriku region (Niigata, Toyama, Ishikawa, Fukui), and air and railway operators have jointly established the “Tokyo and Hokuriku Region Council to Attract More Foreign Travelers” so that foreign independent travelers visiting Tokyo can easily visit the Hokuriku region. Promotional activities highlighting the features of both Tokyo and the Hokuriku region are underway.
Ads aimed at foreign independent travelers to Tokyo will be displayed at airports and train terminals, providing information on tourist attractions in Tokyo and the Hokuriku region, along with how to travel to the Hokuriku region.

 Campaign (click here(PDF:99KB) for details)

In airports and on flights

  • Pillar wraps
    Haneda Airport (International Arrival Lobby)
  • LED displays
    Narita Airport (Arrival lobbies of Terminals 1 and 2)
  • In-flight commercials on international routes (ANA, JAL)
  • In-flight magazine ads on international routes (ANA, JAL)

AdĀ image

International route in-flight magazine ad

Rail and bus

  • Posters in stations
    Tokyo Metro Hanzomon Line, Shibuya Station, JR Shinjuku Station and Shibuya Station
  • Flags/banners
    Tokyo Monorail Haneda Airport International Terminal Station
  • LCD displays in cars
    Narita Express (JR East), Keisei Skyliner, Airport Limousine Bus, JR Yamanote line, Tokyo Metro (all lines), Toei Subway (3 lines)


  • Outdoor LED displays
    Shibuya, Shinjuku, and Akihabara
    Details of where and when the advertisements will be displayed can be found here(PDF:99KB); however some of the information may be subject to change.

The TMG, together with regions around Japan, is implementing the ALL JAPAN & TOKYO Project, an industry promotion program that utilizes the strengths of Tokyo and those regions with the goal of yielding high benefits for both parties. The Tokyo and Hokuriku tourism campaign is being implemented as a part of this initiative.

This project is part of the “Action Plan for 2020.”
Smart City: “An international city and tourist destination open to the world”

Inquiries (accepted in Japanese only)

(Regarding the Tokyo and Hokuriku region tourism campaign outlined above)
Planning Section, Tourism Division
Bureau of Industrial and Labor Affairs
Tel: 03-5320-4871

(Regarding the ALL JAPAN & TOKYO Project)
Planning and Budget Section, General Affairs Division
Bureau of Industrial and Labor Affairs
Tel: 03-5320-4685


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