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June 9, 2017
Bureau of Transportation

TripAdvisor, Bureau of Transportation, Tokyo Metropolitan Government:
TOKYO 100 Campaign for Deciding Tokyo’s Most Popular Spots
The Results Are In!

Here are Tokyo’s Most Popular Tourist Destinations!

The Bureau of Transportation, Tokyo Metropolitan Government, and TripAdvisor Japan (headquarters: Shibuya-ku, Tokyo; Country Manager: Tomoe Makino; English page: www.tripadvisor.com), the world’s largest travel site which helps travelers plan their trips and make reservations, from April, 2016 to March, 2017, jointly conducted the “TOKYO 100 Campaign” to determine the top 100 travel spots in Tokyo. These spots were identified through user reviews and include uncommon gems not found on other lists.
The final results are as follows:

A. The top 20 spots in the final ranking of the TOKYO 100 Campaign

*The entire list can be found at the end

  1. JAL Factory Tour Sky Museum, Ota-ku
  2. Tokyo Tower, Minato-ku
  3. Shinjuku Gyoen National Garden, Shinjuku-ku
  4. Tokyo Racecourse (Horse racing), Fuchu-shi
  5. Meiji Shrine, Shibuya-ku
  6. Tokyo National Museum, Taito-ku
  7. Akasaka Palace (State Guest House), Minato-ku
  8. Nezu Museum, Minato-ku
  9. Chidori-ga-fuchi, Chiyoda-ku
  10. National Museum of Nature and Science, Taito-ku
  11. ANA Maintenance Facility Tour, Ota-ku
  12. Tokyo Metropolitan Teien Art Museum, Minato-ku
  13. Yasukuni Shrine, Chiyoda-ku
  14. Tokyo Station Marunouchi Building, Chiyoda-ku
  15. Ghibli Museum, Mitaka-shi
  16. National Museum of Western Art, Taito-ku
  17. KidZania Tokyo, Koto-ku
  18. Edo-Tokyo Museum, Sumida-ku
  19. Happo-en, Minato-ku
  20. National Art Center, Minato-ku

[About the review method] This ranking is based on a unique algorithm that takes not only Japanese, but also foreign language TripAdvisor recommendations on Tokyo from April 12, 2016 to March 31, 2017 into account on a 1-to-5 scale.

B. Overview of the TOKYO 100 Campaign

  • Campaign period: April 12, 2016 - March 31, 2017
  • Details: The TOKYO 100 Campaign called for recommendations posted on TripAdvisor from local residents and those with a deep knowledge of Tokyo, such as people who commute to the city for school or work. The TOKYO 100 was decided based on the results of user reviews posted to TripAdvisor during this campaign.
  • Number of registered participants: Approx. 8,600

C. Trends in user reviews and rankings:

    • In addition to spots offering entertaining experiences, many art and natural history museums were ranked highly.
    • 69 of the top 100 travel spots are located along train lines operated by the Bureau of Transportation. (Travel spots marked with ★ on the list below can be found near lines operated by the Bureau.)
    • The TOKYO 100 Campaign led to a 60% increase in comments about tourism hotspots as well as a more diverse selection of user reviews.
    • The top five regions with the most tourism hotspots were Minato-ku, Chuo-ku, Shinjuku-ku, Taito-ku and Chiyoda-ku. Furthermore, the regions with the greatest increase in recommended travel spots compared to the same period prior to the start of the campaign were Kita-ku, Shinjuku-ku and Sumida-ku.

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    • 30% of the top 100 travel spots have a higher level of recognition among the international community, with user reviews and comments in foreign languages surpassing entries in Japanese for those particular spots.
    • However, foreign language entries overall amounted to fewer than 20% of all user reviews, and around 30% of the top 100 spots - mainly in the 23 wards of Tokyo, such as parks, shrines and temples - are expected to gain more recognition among foreign nationals.

D. Comment from TripAdvisor Japan, Country Manager, Tomoe Makino

“This trend was also seen at the time of the interim announcement, but there has been an extreme increase in the number of travel spots which received reviews, and additional new tourist spots have been identified through these comments. We will continue to assist in conveying the appeal of Tokyo by encouraging additional user reviews based on the results of the campaign.

E. Comment from first-ranked “JAL Factory Tour Sky Museum”

Yoshiharu Ueki, President of Japan Airlines Co., Ltd.
“We are honored that JAL Factory Tour Sky Museum was ranked number one in the TOKYO 100. JAL Factory Tour Sky Museum is the main program for thinking about our own future through [the study of] aircraft, which is one of the themes of JAL Soraiku(R) - a next-generation program that JAL is currently engaged in. Through this hands-on JAL program, we will provide opportunities to think about the future, explore new discoveries and learn by experiencing the wonder of flight. In addition to actively supporting the next generation in leading us into the future, we are happy to provide the experience of the JAL Factory Tour Sky Museum to people who are interested in flight, and people who want to learn more about aircraft.

F. Top 20 in the final ranking of gourmet spots

In addition to the TOKYO 100, the top 20 in the ranking of gourmet spots is as follows:

  1. Ise Sueyoshi, Minato-ku
  2. Ukai-tei, Chuo-ku
  3. Gyuzo, Nerima-ku
  4. Toriton Tokyo Soramachi Store, Sumida-ku
  5. Kuromatsu Honpo Sogetsu, Kita-ku
  6. Chinese Restaurant Fureika, Minato-ku
  7. Komagata Dozeu Asakusa Store, Taito-ku
  8. Hinokizaka, Minato-ku
  9. Garden“Sawanoien”, Oume-shi
  10. Oriental Lounge, Chuo-ku
  11. Elio Locanda Italiana, Chiyoda-ku
  12. Les Saisons, Chiyoda-ku
  13. Marugo Tonkatsu, Chiyoda-ku
  14. Toraya Tokyo, Chiyoda-ku
  15. Yakiniku Kurumu, Shinjuku-ku
  16. Suzukien Asakusa Store, Taito-ku
  17. Joel Robuchon Restaurant, Meguro-ku
  18. Tonki, Meguro-ku
  19. à tes souhaits, Musashino-shi
  20. Obica Mozzarella Bar, Roppongi Hills, Minato-ku

G. Future development

Using the comments received during the campaign, information will be communicated in the following ways. Details will be announced in late May.

  1. Publication of leaflet guides
    The top 100 ranked travel spots will be summarized in leaflets published in four languages (Japanese, English, Traditional Chinese, Korean). The leaflets will be placed and distributed in Toei subway stations.
  2. Launch of website
    Web pages providing detailed information about the appeal of the 100 spots will be published on the TripAdvisor website.

About TripAdvisor

TripAdvisor(R) is the world's largest travel site*, enabling travelers to unleash the potential of every trip. TripAdvisor offers advice from millions of travelers, with 500 million reviews and opinions covering 7 million accommodations, restaurants and attractions, and a wide variety of travel choices and planning features – checking more than 200 websites to help travelers find and book today's lowest hotel prices. TripAdvisor branded sites make up the largest travel community in the world, reaching 390 million average unique monthly visitors** in 49 markets worldwide.
TripAdvisor: Know better. Book better. Go better.
TripAdvisor, Inc. (NASDAQ: TRIP), through its subsidiaries, manages and operates websites under 23 other travel media brands:

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, November 2016

**Source: TripAdvisor log files, Q3 2016

Final ranking of TOKYO 100 by the Tokyo Metropolitan Government’s Bureau of Transportation and Trip Advisor:

  1. JAL Factory Tour Sky Museum, Ota-ku
  2. Tokyo Tower, Minato-ku ★
  3. Shinjuku Gyoen, Shinjuku-ku ★
  4. Tokyo Racecourse (Horse racing), Fuchu-shi
  5. Meiji Shrine, Shibuya-ku ★
  6. Tokyo National Museum , Taito-ku ★
  7. Akasaka Palace (State Guest House), Minato-ku ★
  8. Nezu Museum, Minato-ku ★
  9. Chidori-ga-fuchi, Chiyoda-ku ★
  10. National Museum of Nature and Science, Taito-ku ★
  11. ANA Maintenance Facility Tour, Ota-ku
  12. Tokyo Metropolitan Teien Art Museum, Minato-ku ★
  13. Yasukuni Shrine, Chiyoda-ku ★
  14. Tokyo Station Marunouchi Building, Chiyoda-ku ★
  15. Ghibli Museum, Mitaka-shi
  16. National Museum of Western Art, Taito-ku ★
  17. KidZania Tokyo, Koto-ku ★
  18. Edo-Tokyo Museum, Sumida-ku ★
  19. Happoen, Minato-ku ★
  20. National Art Center, Minato-ku ★
  21. Rikugi-en, Bunkyo-ku ★
  22. Imperial Palace East Gardens (Edo Castle Ruin), Chiyoda-ku ★
  23. Sensoji Temple, Taito-ku ★
  24. Kinuta Park, Setagaya-ku
  25. Mount Mitake, Ome-shi
  26. Mizumoto Park, Katsushika-ku
  27. Aqua Park Shinagawa, Minato-ku ★
  28. Jonanjima Seaside Park. Ota-ku
  29. Showa Memorial Park, Tachikawa-shi
  30. Tokyo City View (Roppongi Hills Observatory), Minato-ku ★
  31. Koishikawa Kōrakuen Garden, Bunkyo-ku ★
  32. Ryōgoku Kokugikan, Sumida-ku ★
  33. Inokashira Park, Musashino-shi
  34. Tama Zoological Park, Hino-shi
  35. National Diet Building , Chiyoda-ku ★
  36. Haneda Airport Terminal No. 2 Observation Deck, Ota-ku
  37. University of Tokyo, Bunkyo-ku ★
  38. Ōkunitama Shrine, Fuchu-shi
  39. The JR EAST Performing Arts Center - The Shiki Theatre HARU, AKI, Minato-ku ★
  40. Jindai-ji Temple, Chofu-shi
  41. Observatory Seaside Top, Minato-ku ★
  42. Takahatafudoson Kongoji, Hino-shi
  43. Tokyo Camii & Turkish Culture Center, Shibuya-ku
  44. Ueno Zoological Park, Taito-ku ★
  45. Edo-Tokyo Open Air Architectural Museum, Koganei-shi
  46. Kyu-Iwasaki-tei Gardens, Taito-ku ★
  47. Rinshi No Mori Park, Shinagawa-ku
  48. Ikegami Honmon-ji, Ota-ku ★
  49. Mount Takao, Hachioji-shi
  50. Meiji Jingu Stadium, Shinjuku-ku ★
  51. Tokyu Setagaya Line, Setagaya-ku
  52. Fukagawa Edo Museum, Koto-ku ★
  53. Mitsubishi Ichigokan Museum, Chiyoda-ku ★
  54. Suntory Musashino Brewery, Fuchu-shi
  55. Kuhombutsu Joshinji, Setagaya-ku
  56. Mega Web, Koto-ku ★
  57. Arisugawanomiya Memorial Park, Minato-ku ★
  58. Hikarigaoka Park, Nerima-ku ★
  59. Hama Rikyu Gardens, Chuo-ku ★
  60. Museum of Yebisu Beer, Shibuya-ku ★
  61. Tokyo Sakura Tram (Toei Streetcar (Toden) Arakawa Line) ★
  62. Kanda Shrine , Chiyoda-ku ★
  63. Rainbow Bridge, Minato-ku ★
  64. Tokyo Sea Life Park, Edogawa-ku ★
  65. Hotel New Otani Japanese Garden, Chiyoda-ku ★
  66. Atago Shrine, Minato-ku ★
  67. Tokyo Metropolitan Theatre, Toshima-ku ★
  68. Meiji Jingu Gaien Park, Shinjuku-ku ★
  69. Kasai Rinkai Park, Edogawa-ku ★
  70. Ryusenji Temple (Meguro Fudoson), Meguro-ku
  71. Tokyo Daijingu Shrine, Chiyoda-ku ★
  72. Kabukiza Theater, Chuo-ku ★
  73. Mori Art Museum, Minato-ku ★
  74. Gotokuji Temple, Setagaya-ku
  75. Shibamata Taishakuten (Taishakuten Daikyoji Temple), Katsushika-ku
  76. Kanda Jimbocho Bookstore Area , Chiyoda-ku ★
  77. Suntory Museum of Art, Chiyoda-ku ★
  78. Kiyosumi Gardens, Koto-ku ★
  79. Zojoji Temple, Minato-ku ★
  80. Jindai-Botanical Gardens, Chofu-shi
  81. Seiji Togo Memorial Sompo Japan Museum of Art, Shinjuku-ku ★
  82. Kyu-shiba-rikyu Gardens, Minato-ku ★
  83. Hie Shrine, Chiyoda-ku ★
  84. Futakotamagawa Park, Setagaya-ku
  85. Ueno Park, Taito-ku ★
  86. Tokyo Sky Tree, Sumida-ku ★
  87. Ebisu Garden Place, Shibuya-ku ★
  88. Yomiuri Land, Inagi-shi
  89. Shakujii Park, Nerima-ku
  90. Nezu Shrine, Bunkyo-ku ★
  91. Fukagawa Fudodo, Koto-ku ★
  92. Asakusa Culture Tourist Information Center, Taito-ku ★
  93. Ueno Toshogu Shrine, Taito-ku ★
  94. Tomioka Hachiman Shrine, Koto-ku ★
  95. Tokyo Metropolitan Government Buildings, Shinjuku-ku ★
  96. Wadakura Fountain Park, Chiyoda-ku ★
  97. Tsukiji Jogai Market, Chuo-ku ★
  98. Toyokawa Inari Shrine and Temple, Minato-ku
  99. Currency Museum of the Bank of Japan, Chuo-ku ★
  100. Todoroki Valley, Setagaya-ku

[Note] ★ indicates a facility located in the vicinity of a train line operated by the Bureau of Transportation.

Inquiries

Toei Transportation Customer Center

Phone:+81-3-3816-5700