PRINCIPAL POLICIES OF THE TOKYO METROPOLITAN GOVERNMENT

TMG'S INTERNATIONAL ACTIVITIES

Tokyo City Promotion Campaign

In order to attract a greater number of foreign visitors to Tokyo, the TMG is actively carrying out overseas promotional campaigns that target the general public along with travel industry professionals. “City sales” activities are developed to heighten the allure of Tokyo as a tourist destination and to encourage the development and sales of tour packages to Tokyo.

This project began in 2002, and by the end of fiscal 2011 events had been conducted in 19 cities of nine countries in Europe, North America, and Oceania.

1. Sending city promotion delegations overseas
   To encourage the development of tour packages to Tokyo, the TMG cooperates with private sector businesses involved with Tokyo tourism to conduct overseas seminars and business talks targeted at local travel industry professionals.
   
   
2. Promotional campaigns aimed at the general populace
   Promotional advertising is carried out in various overseas media such as newspapers and magazines to have the public become more aware of Tokyo as an alluring and charming travel destination.
   Special events are also held to directly convey the attractions of Tokyo and motivate people to visit Tokyo.
   
   
3. Other
   Follow-up activities are conducted by regularly supplying businesses participating in Tokyo city promotion events with tourism information. Overseas tour operators and the media are invited to Tokyo to actively encourage development of tour packages and the publishing of articles related to Tokyo tourism.
   Additionally, in order to open up local markets after conducting city promotions, a “Tokyo Tourism Rep” is assigned to each area to follow up on local tour operators and to gather and provide information for tour package development. The rep works to find and cultivate influential local tour operators who will develop tour packages and send tourists to Tokyo.